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Catch and Release
Colorado Native Wear captures the true essence of the Rocky Mountain
experience. Whether you’re hiking a fourteener, rafting a class V rapid, or
fishing your favorite mountain stream. You’ll be cool, dry, and protected
in style as you take on your next adventure.
Our amazing performance shirts allow you to feel how cool, comfortable, and soft premium microfiber can be. Best of all, our UPF 50+ shirts provides
maximum sun protection while also keeping you super cool even on the hottest of days. Lifestyle gear as unique as you!
We donate a portion of every sale to Conservation, River Management and Wildlife Habitat!
In the United States, catch and release was first introduced as a management tool in the state of Michigan in 1952 as an effort to reduce the cost of stockinghatchery-raised trout. Anglers fishing for fun rather than for food accepted the idea of releasing the fish while fishing in so-called “no-kill” zones. Conservationists have advocated catch and release as a way to ensure sustainability and to avoid overfishing of fish stocks. Lee Wulff, a New York-based fly angler, author and film maker, promoted catch and release as early as 1936 with the phrase “Game fish are too valuable to be caught only once.”